About the Brand
"Volcanic Wonder Island" is a community-based tourism project on Ly Son Island, developed with the desire to promote sustainable economic growth alongside the preservation of the cultural and natural values of the island region. The project honors the wild, pristine beauty formed by characteristic volcanic traces, thereby contributing to shaping Ly Son as a unique destination that balances tourism development and local community life.
Objectives
- Build a clear and identity-rich brand recognition system for Ly Son
- Convey the unique volcanic beauty along with local cultural identity
- Support the development of community tourism through visual storytelling
- Enhance recognition and attract domestic and international tourists
- Contribute to promoting sustainable development linked with local values
Project Scope
- Develop a brand identity system for the community-based tourism model
- Design a key visual reflecting the wild and mysterious spirit of the island
- Ensure consistency across the entire communication system
- Support conveying the project message to a wider community through visual orientation
