About the brand
The Tay Ninh Agroforestry Cacao Cooperative is an organization developing cacao cultivation sustainably, closely bonded with farmers and local agricultural values. The brand carries the aspiration to elevate Tay Ninh cacao, helping products reach far in the market.
Objectives
- Build a professional, easily recognizable brand image
- Convey the agricultural story connected with people and the land
- Express the spirit of sustainability and long-term development
- Honor the value of Tay Ninh cacao
- Create a consistent identification foundation for communications and products
Project scope
- Brand research and image positioning
- Logo design and brand identity system
- Develop creative concept and graphic language
- Design communication publications
- Build basic guidelines for identity application
