About the brand
49 Gourmet Coffee originated from the coffee passion of a Gen 8x founder. The brand aims to bring clean, pure coffee with authentic flavor throughout Vietnam, while creating connections between people through coffee culture.
Objectives
- Build a prominent, easily recognizable brand image
- Convey the story of passion and connection through coffee
- Express a youthful, dynamic and approachable spirit
- Honor the value of clean, original coffee
- Create a consistent identification foundation for communication activities
Project scope
- Brand research and foundation story development
- Concept proposal and design direction
- Logo and typography system design
- Build basic brand identity system
- Consistent color and visual style direction
