About Project:
The apricot blossom village of Tân Tây Commune, Long An Province, has undergone an impressive journey, transforming from a barren and flood-prone land into a symbol of prosperity and modernity. Renowned as one of the largest apricot blossom cultivation craft villages in Southern Vietnam, Tân Tây not only supplies beautiful yellow apricot trees for the Lunar New Year but also serves as a destination attracting tourists with the beauty of its vast apricot gardens and the delicate art of apricot tree care.
To spread the image of Tân Tây's traditional craft village more widely, M&M Communications collaborated with the Saemaul Undong Rural Development Center to design the fresh, healthy Bé Mai mascot model, embodying the distinct characteristics of the local land and people.
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