In today's digital age, where everything revolves around the Internet, online marketing campaigns are increasingly thriving and becoming the focal point for many businesses. So, what is the role of traditional marketing in the digital era? Let M&M Communications guide you through this article.

What is Traditional Marketing?

Traditional marketing encompasses marketing methods that do not rely on the Internet. Examples include flyers, outdoor billboards, TV commercials, telesales, and more. Although traditional marketing is often challenging to measure, it effectively reaches target audiences.

Furthermore, Traditional Marketing is an effective method to create brand awareness through the use of imagery, music, written text, and visually striking elements that resonate and touch customer insights.

With its diverse formats, Traditional Marketing covers almost every corner of life, naturally enabling customers to access information about products and services. Here are some common forms of Traditional Marketing today:

Outdoor Advertising

Outdoor advertising is a classic form of marketing, including billboards, banners on transportation mediums, panoramic displays, LCDs/frames in elevators, and more. Customers encounter these advertisements when they are outdoors, on the streets. To make outdoor advertising effective, businesses need to create compelling designs that highlight their products or brands creatively, capturing customers' attention and potentially going viral on social media platforms.

Outdoor Advertising of AAN that M&M Communications supported

Press Advertising

The presence of your business in a renowned newspaper significantly enhances brand credibility and prestige. This is especially true when the newspaper provides reliable information and has a substantial base of loyal readers.

 >>> Traditional Marketing and Its Evolution with the Times

Brochure

A brochure is an advertising publication used to introduce a business's products and services to customers, particularly in events where direct interaction with clients and partners occurs. With a striking design and concise, appropriate content, brochures contribute to helping businesses build a strong, sustainable, and enduring brand image, especially beneficial for new and small businesses.

Impressive Brochure will attract customers 

Sponsoring Events and Programs

This is an extremely effective marketing strategy, especially when you want to reach potential customers through large-scale events. Your brand not only appears at these events but is also directly communicated through media channels.

It's noteworthy that sponsorship doesn't necessarily have to involve cash. Sponsoring with products you provide or items featuring your business logo is a great opportunity for customers to experience your products firsthand.

M&M Communications sponsor for the event of CafeShow 

Sending Business Cards to Clients and Partners

In today's digital age, where customers can easily find information online with just a few clicks, business cards still play a crucial role. They signify the professionalism of the salesperson and the business.

This method is also cost-effective and convenient. However, it's important to ensure that your business card aligns with the brand identity of your business, including imagery, colors, and fonts, to achieve maximum effectiveness.

Participating in Trade Shows, Exhibitions, and Fairs

This is an excellent method not only to market products to customers but also to increase sales and expand customer networks through product experiences shared with their friends and family.

Although marketing at trade shows often limits itself to specific areas, businesses still have the ability to establish partnerships with major partners to seek collaboration and development opportunities.

Customer Appreciation

Large companies often organize annual customer appreciation programs to build trust and loyalty from customers while enhancing brand recognition.

It's important to note that current customers often contribute around 80% of a business's revenue, and maintaining loyal customers typically costs less than acquiring new ones.

The Role of Traditional Marketing in the Digital Age

Despite lacking internet support, traditional marketing can still create direct interactions and spread remarkable messages that cannot be completely replaced by online marketing methods due to their outstanding advantages:

Diverse Audience Reach

While the convenience of the internet and social media is undeniable, not everyone is familiar with or prefers seeking information online. Therefore, marketing with natural customer access is an excellent choice for businesses to reach a diverse customer base.

Brand Impact

Traditional marketing with content containing distinctive features such as product, service, and business brand through special imagery and sound can create a powerful brand impact. Notably, elevator TVCs, bus banner, and other impressive imagery and content can attract viewers right from the first second.

Trust and Credibility

With the rapid development of digital technology, the credibility of information remains a concern. Many customers tend to search for information about products, services, and brands through advertisements in newspapers and television due to their trustworthiness.

However, in the fierce competition among businesses and brands, coupled with the superior development of information technology today, relying solely on one marketing method cannot guarantee comprehensive business results. Therefore, businesses need to cleverly combine both traditional and online marketing methods to achieve optimal results in both effectiveness and cost efficiency.

In many cases, traditional marketing can complement online marketing, and vice versa. This has been evidenced and applied seamlessly through business activities. Specifically, traditional activation activities can gain more awareness and participation with the support of online marketing, and conversely, many online consumer activities, when linked to a purchase or interaction at a point of sale, can create an engaging experience for them.

If your business is seeking a marketing partner, M&M Communications is ready to advise and provide you with traditional marketing methods that reflect your business and brand identity, as well as online marketing methods to enhance measurement capabilities and increase interaction for campaigns and events.

Conclusion

Traditional marketing, despite being a method that has been around for a long time, has not lost its position. Even in the era of digital technology, where online marketing is gaining dominance and is preferred by many businesses, traditional marketing still brings significant benefits to businesses, especially when combined with online marketing.