About the Brand
SaladStop! was founded in 2009 with the mission to redefine salads and bring a healthier approach to fast food. Operating across multiple countries, including Singapore, the Philippines, Hong Kong, Indonesia, Japan, Spain, Korea, and Vietnam, the brand believes every meal can contribute to a positive cycle of change. Guided by the motto “Eat Wide Awake,” SaladStop! promotes mindful eating that benefits both people and the planet.
Objectives
- Increase brand awareness in the Vietnam market
- Promote the “made fresh daily” philosophy and challenge pre-made food culture
- Highlight the freshness, quality, and nutritional benefits of the products
- Showcase customer experience and outstanding in-store service
- Strengthen engagement with health-conscious audiences through social media content
Project Scope
- Develop and execute a 3-month social always-on campaign
- Build content pillars aligned with the brand message “Eat Wide Awake”
- Create social media content to promote products, customer experience, and brand values
- Develop visual direction and communication materials for digital platforms
- Support brand storytelling through lifestyle-focused content and community engagement
