About the Brand
Lang Cau Gay is a local brand associated with traditional agricultural and handicraft products, created by native people. The brand respects the natural, rustic, and pristine beauty of the land.
Objectives
- Clearly and visually convey the "natural product" message
- Honor local beauty and indigenous stories
- Create a sense of closeness and friendliness for consumers
- Build consistent packaging imagery across all product lines
- Increase brand recognition and the emotional value of the products
Project Scope
- Packaging design for 3 products: Cau Gay Honey, Cau Gay Handicrafts, Cau Gay Hill Chicken
- Logo design and visual identity development for each product line
- Developing visual ideas based on actual landmarks and key components
- Developing illustrations for each product
- Defining a consistent design style for the entire product range
- Finalizing packaging designs for production
