About the brand
Vin Choco is a cacao brand developed by Trong Duc Cacao, delivering high-quality products made from distinctive, sustainable raw materials. With the philosophy "The Cycle of Choco", the brand aims to build a circular supply chain model that is environmentally friendly and closely connected to farmers.
Objectives
- Build a modern brand image that retains a strong Vietnamese identity
- Convey the message of sustainability and the circular supply chain
- Honor local cacao raw materials
- Increase recognition and differentiation in the market
- Create a consistent visual foundation for communication and product development
Project scope
- Brand research and image positioning
- Develop concept and design direction
- Design logo and brand identity system
- Develop colors, typography and distinctive graphic elements
- Complete basic guidelines for identity application
