About the Brand
As a leading American FMCG company, Colgate-Palmolive has brought high-quality products to the Vietnamese market through its two flagship brands, Colgate and Palmolive.
Objectives
- Enhance communication performance for Colgate-Palmolive on TikTok
- Deliver brand messaging in a visual and accessible way for younger audiences
- Increase brand awareness for Colgate and Palmolive through high-quality video content
- Optimize reach and engagement through short-form video formats
Project Scope
- Develop creative concepts and visual direction for videos
- Create scripts tailored to the TikTok platform
- Manage production, filming, and editing processes
- Handle post-production, including color grading and finalization
- Ensure visual quality and content alignment with brand positioning
