5 TYPES OF CONTENT THAT GO VIRAL EASILY DURING THE HOLIDAY SEASON

The holiday season is an ideal time for brands to boost engagement, build recognition, and attract new customers through compelling marketing campaigns. However, to stand out among a sea of promotional messages, businesses need to focus on content types that are likely to go viral, capture attention, and evoke emotion.

In this article, M&M Communications shares 5 types of content that easily trend during the holiday season, helping brands maximize the impact of their campaigns.

1. Emotion-Driven and Experiential Content

Consumers are often drawn to content that evokes emotions, especially during holidays. This type of content can tell stories, share personal experiences, or convey warmth, joy, and happiness.

Examples:

• Videos capturing family gatherings during Christmas or Lunar New Year.

• Posts sharing gratitude stories for customers, employees, or the community.

• Behind-the-scenes photos or clips showing event or gift preparation.

Benefits:

• Builds emotional connection with the brand.

• Increases the likelihood of sharing and social media reach.

• Leaves a lasting impression on the audience.

2. Holiday “How-To” or Tips Content

During the holiday season, people actively look for guides, tips, or advice to prepare gifts, decorations, or holiday plans. This type of content is highly engaging, shareable, and practical.

Examples:

• “5 Ways to Decorate Your Home for Christmas 2025”

• “Tips for Choosing Lunar New Year Gifts for Customers and Employees”

• “Holiday Party Outfit Ideas”

Benefits:

• Drives engagement through practical value.

• You can encourage repeat visits to your website or social media.

• Easily enhanced with visuals, videos, or infographics for more impact.

3. Challenges and Interactive Content

The holiday season is perfect for brands to leverage social media trends through challenges, contests, or mini-games. This type of content easily goes viral due to its entertainment value and shareability.

Examples:

• TikTok challenges decorating Christmas trees or showcasing holiday outfits.

• Mini-games like “Guess the Holiday Gift” with attractive prizes.

• Photo contests encouraging users to share their holiday moments.

Benefits:

• Encourages direct audience interaction.

• Boosts brand visibility across social platforms.

• Generates user-generated content (UGC) to expand reach.

4. Limited-Time or Event-Driven Content

Content related to limited-time offers, events, or special products creates urgency and drives action, making it highly effective during the holidays.

Examples:

• Announcing Christmas, Lunar New Year, or Black Friday promotions.

• Launching limited-edition holiday products or services.

• Countdown videos leading up to a special holiday or event.

Benefits:

• Creates a sense of urgency, motivating immediate action.

• Increases clicks, visits, and sales quickly.

• Easily enhanced with engaging visuals, motion graphics, or interactive elements.

5. Storytelling Through Visuals and Videos

During the holiday season, visual content tends to trend more easily because it captures attention quickly and spreads widely. Brands can use short videos, infographics, motion graphics, or eye-catching images to tell holiday stories.

Examples:

• Stop-motion videos decorating a Christmas tree.

• Infographics showing holiday schedules or special activities.

• Motion graphics or animated videos telling brand stories tied to the holiday spirit.

Benefits:

• Increases shareability on social media platforms.

• Communicates messages dynamically and memorably.

• Integrates seamlessly with paid campaigns to expand reach.

Conclusion

The holiday season is a golden opportunity for brands to stand out and connect emotionally with customers. To maximize effectiveness, businesses should focus on content types that align with trends, platform characteristics, and user behavior.

At M&M Communications, we support businesses in planning, producing, and optimizing holiday content from ideation, design, and video/photo production to multi-platform distribution, ensuring campaigns achieve maximum results.

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