About the Brand
Bose Corporation is a leading audio company from the United States, founded in 1964 by Dr. Amar Bose, headquartered in Framingham, Massachusetts. The brand is globally renowned for its high-quality audio products, advanced technology, and superior user experience.
Objectives
- Build and increase brand awareness in the Vietnamese market
- Implement a remarketing strategy to retain existing customers
- Expand and reach new customer segments
- Increase traffic and sales on e-commerce platforms
- Support effective new product launches
Project Scope
- Build and implement a Facebook social always-on campaign (6 months)
- Develop content and images for e-commerce stores (Shopee, Lazada)
- Propose and implement a PR strategy on media platforms such as Tinhte.vn, VnExpress, Zing News, Genk
- Collaborate and implement content with KOLs
- Support media coverage for new product launches
