About the brand
Café'In is a coffee brand built from a passion for coffee and the connection between people. Not just a coffee shop, Café'In is also a space where tradition and modernity intersect, where each cup of coffee is meticulously cared for and carries its own story.
Objectives
- Refresh and enhance brand recognition
- Build a consistent image, balancing tradition and modernity
- Increase presence and interaction on social media
- Convey the brand story in an emotional and approachable way
- Attract new customers and maintain the existing customer base
Project scope
- Improve brand identity system and logo design
- Build and deploy always-on social campaign (6 months)
- Content and communication imagery direction
- Produce and manage content on social media platforms
