About the Brand
The Body Shop Vietnam is a globally recognized beauty brand known for ethically sourced ingredients, naturally inspired products, and sustainable values. The Moringa collection is one of its signature body care ranges, celebrated for its lightweight hydration and delicate floral scent.
Objectives
- Highlight the Moringa collection’s moisturizing and refreshing benefits.
- Communicate the product’s natural, gentle, and floral-inspired character.
- Create premium visuals that reflect The Body Shop’s brand identity.
- Develop versatile image assets for marketing, social media, and retail applications.
- Enhance product appeal through creative storytelling and styling.
Project Scope
- Creative Concept Development
- Product Photography
- Art Direction & Visual Styling
- Prop Selection & Set Design
- Botanical & Nature-inspired Composition
- Lighting Setup & Photography Production
- Image Retouching & Post-production
- Marketing, Social Media & POSM Visual Assets Development
