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The Body Shop - Concept Shooting 2024

Production / Photography

The Body Shop - Concept Shooting 2024

About Project:

M&M partnered with The Body Shop Vietnam to produce a festive Christmas-themed product photography campaign for the brand’s Ginger Scalp Care range. The project combined creative styling, lighting, and talent integration to showcase the product line while capturing the warmth and joy of the holiday season.

About the Brand

The Body Shop Vietnam is a globally recognized beauty and personal care brand known for its ethical values, naturally inspired ingredients, and commitment to sustainability. Its products are designed to promote self-care while respecting people and the planet.


Objectives

  • Showcase the new Ginger Scalp Care product range in a visually compelling way.
  • Communicate the product benefits through premium lifestyle imagery.
  • Create a festive Christmas atmosphere aligned with seasonal campaigns.
  • Strengthen brand appeal and engagement across digital channels.
  • Deliver high-quality visual assets for marketing and promotional activities.


Project Scope

  • Creative Concept Development
  • Product Photography
  • Christmas Campaign Visual Production
  • Art Direction & Styling
  • Lighting Setup & Composition
  • KOL Integration & Coordination
  • Image Retouching & Post-production
  • Marketing & Social Media Visual Assets Development

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