Toong Xang Xanh Cooperative

About Project:

The project focuses on developing brand strategy and packaging design for the Fermented Schisandra product of HTX Toong Xang Xanh. This is a line of herbal beverages deeply imbued with the cultural identity of the Central Highlands. The goal is to create a product image that is both modern and accessible, while preserving the depth of indigenous culture.

About the brand

Fermented Schisandra is a product of Toong Xang Xanh Cooperative, developed from indigenous medicinal sources and traditional knowledge of the Sedang Community. The brand pursues a healthy, sustainable lifestyle while honoring the cultural values and community spirit of the Central Highlands mountainous region.

Objectives

Build a clear, consistent brand image
Honor Sedang cultural identity through design
Create packaging with high recognition, standing out in the market
Convey the product story in a visual and emotional way
Connect traditional values with modern aesthetic thinking

Project scope

Brand research and product positioning
Develop overall design strategy
Develop concept and creative direction
Product packaging design
Build a consistent graphic language system