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Toong Xang Xanh Cooperative

Branding / Branding

Toong Xang Xanh Cooperative

About Project:

The project focuses on developing brand strategy and packaging design for the Fermented Schisandra product of HTX Toong Xang Xanh. This is a line of herbal beverages deeply imbued with the cultural identity of the Central Highlands. The goal is to create a product image that is both modern and accessible, while preserving the depth of indigenous culture.

About the brand

Fermented Schisandra is a product of Toong Xang Xanh Cooperative, developed from indigenous medicinal sources and traditional knowledge of the Sedang Community. The brand pursues a healthy, sustainable lifestyle while honoring the cultural values and community spirit of the Central Highlands mountainous region.


Objectives

  • Build a clear, consistent brand image
  • Honor Sedang cultural identity through design
  • Create packaging with high recognition, standing out in the market
  • Convey the product story in a visual and emotional way
  • Connect traditional values with modern aesthetic thinking


Project scope

  • Brand research and product positioning
  • Develop overall design strategy
  • Develop concept and creative direction
  • Product packaging design
  • Build a consistent graphic language system