About the Brand
Fermented Schisandra is a herbal beverage product developed by the Toong Xang Xanh Cooperative, inspired by indigenous medicinal ingredients and the traditional knowledge of the Xe Dang people. The brand promotes a healthy and sustainable lifestyle while honoring the cultural identity and community spirit of the Central Highlands of Vietnam.
In addition to the fermented herbal drink, the project includes Dang Shen powder jams and Ngoc Linh Ginseng products, developed from local raw materials and positioned as premium natural healthcare products, celebrating the richness of Vietnamese herbal traditions through a modern consumer experience.
Objectives
- Build a clear and consistent brand image
- Honor the Xe Dang cultural identity through design
- Develop packaging with high recognition and uniqueness
- Convey the product story in an emotional and visual manner
- Connect traditional values with modern design thinking
- Create a unified packaging system for multiple product lines
Project Scope
- Brand research and product positioning
- Development of the overall design strategy
- Development of creative concepts and visual direction
- Packaging design for: Fermented Schisandra, jams, snacks, Dang Shen Ngoc Linh powder, and Ngoc Linh Ginseng products
