About Project:
Ngũ Vị Tử Lên Men is a herbal beverage product of Toong Tăng Xanh Cooperative, developed from indigenous medicinal sources and traditional knowledge of the Sedang people. The product aims toward a healthy, sustainable lifestyle, while honoring the cultural values and community spirit of the Central Highlands mountain region.
In this project, M&M Communications is responsible for brand research, design strategy development, and product packaging development. The workflow is implemented from positioning analysis, design direction proposals to completing the graphic language. The design focuses on exploiting Sedang cultural elements combined with modern design thinking, aiming to create packaging that is easily recognizable, rich in identity, and fully conveys the product's story.
