About the Brand
Quan Bui is a chain of restaurants embodying the spirit of Vietnamese family meals, recreated in a modern and sophisticated Indochine-inspired space in the heart of Ho Chi Minh City. The menu is a carefully selected combination of traditional recipes passed down through generations, using fresh ingredients to provide a warm, intimate, and complete culinary experience.
Objectives
- Refresh and enhance brand recognition
- Build a consistent, modern image while maintaining traditional values
- Increase presence and engagement on social media
- Convey the story of a "home-cooked meal" in an emotional and relatable way
- Attract new customers and maintain loyal customers
Project Scope
- Improve the brand identity system and logo design
- Develop and implement social media content strategy (6 months – always-on)
- Develop an image and content communication direction
- Produce and manage content across platforms
