PRODUCT VIDEO: THE RISING TREND TO BOOST ENGAGEMENT AND SALES

From still photos to short videos, consumer behavior is shifting rapidly in the digital space. In the race to grab attention and influence buying decisions, product videos are emerging as a “high-value” tool for modern brands.

Instead of just viewing static images, customers now want to “experience” the product: see the material, understand how it moves, and get up-close details from every angle. A product video lasting just a few seconds, if done right, can significantly boost views, saves, and most importantly, conversions.

WHY PRODUCT VIDEOS ARE GAINING POPULARITY

  1. Communicates more information, faster
    Video helps customers better visualize color, size, texture, and function — all within seconds — faster and more effectively than text or images alone.

  2. Increases time spent & engagement on platforms
    Social platforms like Facebook, Instagram, and TikTok prioritize video content. Users are more likely to stop scrolling when they see motion, increasing organic reach and shareability.

  3. Builds stronger brand impressions
    A professionally shot video with sound, lighting, and smooth editing makes your product look premium and reflects your brand’s commitment to quality.

  4. Drives purchase decisions
    According to HubSpot, over 70% of users say they’re more likely to buy after watching a product video. The persuasive power of motion is hard to beat.

POPULAR TYPES OF PRODUCT VIDEOS

  1. Product showcase videos

  • Focuses on the product from multiple angles

  • Often shot on a clean, single-color background with professional lighting

  • Ideal for e-commerce, websites, and brand pages

  1. Lifestyle videos (product in real use)

  • Shows the product in real-life settings: kitchen, café, office, etc.

  • Evokes emotion and promotes brand lifestyle

  • Best suited for social media and branding campaigns

  1. Unboxing & tutorial videos

  • Offers transparency and makes the product easier to understand

  • Useful for products with multiple components or features

  • Can include voice-over or feature KOLs/influencers

  1. Stop-motion or motion graphic videos

  • Fun, dynamic, and highly visual

  • Great for creative, youthful brands

  • Effective for grabbing attention and increasing shareability

HOW TO START WITH PRODUCT VIDEOS

  1. Define your video objective
    Are you aiming to raise brand awareness, showcase features, or simply get more views? A clear goal helps define content style and direction.

  2. Choose the right concept & script
    A good video starts with a strong idea: How will the product be revealed? Who uses it? What environment, props, or styling are needed? Create a mood board or reference trending formats.

  3. Shoot & edit professionally

  • Lighting, camera angles, and movement should be handled by experienced videographers

  • Music, sound effects, and smooth editing are just as crucial

  • Adjust video length for each platform: 10–30s for TikTok/Reels, 45–60s for YouTube/Facebook

M&M COMMUNICATIONS – YOUR TRUSTED PRODUCT VIDEO PARTNER

At M&M Communications, we believe every product has a story, and video is the fastest way to tell it.

We offer:

  • Full-service product video production from concept to post-editing

  • Diverse video types: showcase, lifestyle, unboxing, stop-motion…

  • Professional studio, props, lighting, and stylists

  • Output optimized for each social platform and ad format

CONCLUSION:

Investing in product video is no longer optional — it’s essential if you want to stand out and earn trust in today’s digital landscape. A good video can help you sell 24/7, reach the right audience, and elevate your brand image.

Contact M&M Communications to create high-impact product videos that spark engagement, stir emotions, and drive results!

>>> Video Advertising - Potential Form Of Marketing For Business

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