About the Brand
A An is a rice brand belonging to Tan Long Group Joint Stock Company – a company established in 2000, aiming to become a leading group in the field of green and clean agriculture. Tan Long is currently one of the largest producers and exporters of Japonica rice in Vietnam and the region, with a commitment to sustainable development and enhancing the value of Vietnamese rice.
Objectives
- To enhance A An's brand awareness in the market
- To increase product trial and experience rates
- To position A An in the premium rice segment
- To build a brand image associated with quality and sustainable development
- To contribute to enhancing the value of the Vietnamese rice industry
Project Scope
- Market research and competitor analysis
- Developing a content strategy framework for the year
- Conceptualizing and implementing brand experience activities
- Developing communication themes in stages
- Creating and producing key visuals and TV commercials (5s, 15s, 30s)
- Planning and implementing an always-on social media campaign (12 months)
- Proposing and developing promotional programs
