About the Brand
A An is a rice brand under Tan Long Group Joint Stock Company – an enterprise established in 2000 with the goal of becoming a leading group in the green and clean agriculture sector. Tan Long is currently one of the largest producers and exporters of Japonica rice in Vietnam and the region, committed to sustainable development and enhancing the value of Vietnamese rice grains.
Objectives
- Increase A An brand awareness in the market
- Increase product trial and experience rates
- Position A An in the premium rice segment
- Build a brand image associated with quality and sustainable development
- Contribute to elevating the value of the Vietnamese rice industry
Project Scope
- Market research and competitor analysis
- Develop a yearly content strategic framework
- Systematize ideas and implement brand experience activities
- Develop communication themes for each phase
- Create and produce key visuals and TV commercials (5s, 15s, 30s)
- Plan and implement a continuous social media campaign (12 months)
- Propose and develop promotional programs
