About the brand
AIR WICK is a globally recognized air care brand originating from the United States, known for its range of natural essential oil-based air fresheners. Since its launch in 1943, Air Wick has continuously evolved its product lines to enhance home environments through fragrance, offering solutions that promote a fresh and comfortable living space for modern households.
Objectives
- Amplify Air Wick’s brand presence across social media platforms in Vietnam
- Increase awareness of product benefits, especially natural fragrance and odor elimination
- Drive engagement through localized, lifestyle-oriented content
- Leverage KOLs & KOCs to expand reach and build trust among target consumers
Project Scope
- Plan and execute Social Always-On content strategy for Air Wick Vietnam
- Produce creative assets (visuals & videos) aligned with campaign direction
- Manage KOL & KOC partnerships, including booking and content coordination
- Monitor and optimize performance to ensure consistent reach, engagement, and brand visibility
