"Content Is King" has always been a phrase that marketers often mention when talking about the impact of building communication channels on individuals or businesses. This is a factor that helps the brand achieve a lot of efficiency in business and create a bridge of close connection with customers

To do that, Social Marketing is the most effective way to reach customers by combining technology and the power of words (Content Marketing), helping to build a wide level of brand awareness on a variety of media platforms such as Facebook, Instagram,.... Check out M&M Communications' Social Always-on construction service below! 

1. Why do businesses need to build multi-channel content?

a/ Transmitting information in creative and easily memorized forms 

Delivering product-related information or making interactive posts is an important part of your marketing strategy for new and old customers. By applying a variety of transmission methods such as videos, images and diverse writing styles from formal, inspirational to trending, entertaining content, your business can easily seize the opportunity to attract the attention and interest of users. Thereby, the image building for the brand will become more efficient and time-saving.

b) Increase brand awareness 

Thanks to the ability to advertise in a large reach and target the right target audience, brands will no longer have to worry about new customers not knowing about their products and services. In addition, attracting "quality" interactions will help nurture leads and potentially increase revenue for your business. 

c) Make a difference and reputation in the market 

Creativity is unlimited, and applying smart creative skills will help the brand image become impressive and unique compared to competitors. This is also a factor that can tell the personality of the brand, the investment in the product, as well as how well the brand approaches customers. It can be said that investing in the "own quality" of the brand is the key to making an impression in the minds of customers through social networking platforms. 

2. Marketing services of M&M Communications 

Understanding the potential of social networking platforms for businesses as well as consumers, M&M Communications proposes outstanding Marketing service packages, tailored to the needs of each business. 

Basic Package

Have you started building a communication channel for your business and don't know where to start? Check out the Basic plan for small and medium-sized businesses. In this package, we provide relevant content recommendations and market information, meeting the needs of building a basic and effective communication channel for businesses. The Basic package will include: 

• Market segmentation research 

• Competitor research and analysis, social review 

• Content recommendations (Copty tactic, content pillar, Content angle, Visual Direction & Demo post). 

• Propose media plans and allocate budgets accordingly 

Premium Package 

Our Premium package is for businesses that are aiming to expand the transmission of products and services to target customers through social platforms. With the Premium package, businesses will receive a full package of creative content proposal and execution steps to build communication channels from M&M Communications. Our team will provide 6 posts / month with 3 different visual formats to make your communication channels diverse and attractive. The Premium business plan will have: 

• Market segmentation research 

• Competitor research and analysis, social review 

• Content recommendations (Copty tactic, content pillar, Content angle, Visual Direction & Demo post). 

• Propose media plans and allocate budgets accordingly

• Provide content orientation and design images in a variety of formats for 1 month 

Professional Plan 

The Professional plan will be suitable for businesses that want to build a professional social channel or are preparing to run a campaign that needs the support of a social media platform. With the Professional package, our team provides businesses with 10 posts / month with 4 outstanding visual formats that are true to the business model and products of the business to reach a wide range of users. In addition, businesses will be given 1 Facebook Banner design to help add attraction points to the social channel. The Professional package will include:

• Market segmentation research 

• Competitor research and analysis, social review 

• Content recommendations (Copty tactic, content pillar, Content angle, Visual Direction & Demo post). 

• Propose media plans and allocate budgets accordingly

• Provide content orientation and design images in a variety of formats for 1 month 

• Bonus offers

3. Professional Social Always - on strategy implementation process

After receiving full information from customers, the M&M Communication team will thoroughly learn about the business model and special features of the enterprise product. From there, our team will come up with the next steps in building a social channel for businesses as follows:

• Develop, propose appropriate and creative routes and content 

Each brand has different colors, personalities and products, so it is important to consider and propose appropriate routes so that the information transmitted can be coherent and consistent. At the same time, based on each content, we will consider running ads for articles that have the potential to reach customers and choose the right formats and eye-catching designs.

• Manage your posting schedule and post efficiently 

To develop communication channels, M&M Communications needs to ensure the frequency of posts and manage the content of the brand's posts regularly. This helps customers to regularly update information from the brand as well as the communication channel of the business to always attract interaction without "flop". 

• Performance reporting and growth optimization

After a certain period of time, the team will update and report on the performance metrics of the platforms, then re-optimize the content to achieve better results. 

4. Some Social Always-on Projects 

MLA - Meat and Livestock Australia

Industry: F&B

SOW: Design, Production, Marketing, Branding 

The Australian Beef and Sheep Association (MLA) is one of its clients in product photography and Social Always-on media development. Specializing in Australian red meat, the content and orientation on the MLA's communication channel are thoroughly researched and accurately conveyed to customers by the team. Users will be updated with information about the breeding process, knowledge about red meat and diverse recipes produced by the team of M&M Communications and Production House. From there, consumers have the opportunity to understand and get closer to red meat from this country.

Air Wick

Industry: Beauty & Consumer 

SOW: Design, Production, Marketing, Branding 

As a brand producing natural aromatic essential oils from the UK, Air Wick needs to increase brand awareness and reach a large number of customers through social platforms. Through the message that the brand wants to convey, the M&M team has started to produce post content, short videos and media images that highlight product features, create credibility for the brand and help customers understand the benefits that Air Wick can bring.

Rooster Beers

Industry: F&B 

SOW: Production & Social Always-on 

M&M Communications & M&M Production House collaborated with Rooster Beers to create content recommendations and visual orientation to strongly convey the image of the brand's taprooms and highlight the message "Our Beer, Your Food". Each post content has criteria that clearly show the unique street personality of Rooster Beers but equally curious and create a sense of closeness. The message "Our Beer, Your Food" will be clearly expressed through quality images and media footage, giving customers an overview of the space, atmosphere and products that Rooster Beers is dedicated to bringing to the Vietnamese beer market.

Thus, marketing activities on communication channels are an indispensable part of business activities or campaigns of every business. With a dynamic, enthusiastic and experienced young team, M&M Communications will be your great companion on the journey of comprehensive brand development and impress consumers.

Contact M&M Communications for detailed advice CLICK HERE