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Dinh Family

Production / Branding / Packaging design / Photography

Dinh Family

About Project:

The project focuses on building a brand identity system and developing the image for Dinh Gia, aiming to create a clear brand foundation and enhance market recognition.

About the Brand

Đỉnh Gia is a Vietnamese culinary brand born from a passion for traditional dishes. Our products stand out with broth extracted from beef bones and natural ingredients, containing no preservatives, preserving the rich and original flavors of Vietnamese cuisine.


Objectives

  • Build a professional and easily recognizable brand image
  • Convey the value of "home-cooked cuisine" clearly and emotionally
  • Honor traditional flavors and natural ingredients
  • Increase product awareness and recall
  • Create a consistent visual foundation for communication and sales


Project Scope

  • Brand identity system design
  • Packaging and product menu design
  • Image production for communication purposes
  • Proposed concepts and photography ideas

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