About the Brand
KK Bistro is a restaurant offering diverse cuisine, serving breakfast to dinner. The menu combines authentic Hong Kong dim sum with familiar Vietnamese dishes such as Hue beef noodle soup and pho, prepared with unique recipes, providing a rich experience in a comfortable setting suitable for families and friends.
Objectives
- Build a clear and professional brand image
- Showcase diversity and uniqueness in culinary styles
- Create a memorable and friendly brand identity
- Enhance the brand experience at customer touchpoints
- Create a consistent visual foundation for communication
Project Scope
- Brand research and image positioning
- Logo and brand identity system design
- Development of color, typography, and graphic style
- Application of brand identity on basic publications (menus, signage, POSM)
- Development of guidelines for brand identity usage
