About the Brand
Laang Saigon is a vegetarian restaurant inspired by contemporary Vietnamese and Asian cuisine, emphasizing the use of fresh, locally sourced ingredients. The brand aims to provide a healthy, balanced, and sophisticated culinary experience for diners in the modern lifestyle.
Objectives
- Increase brand awareness on social media
- Build a modern, artistic image that aligns with the target audience
- Convey a healthy lifestyle through content and images
- Increase engagement and reach on digital platforms
- Highlight the uniqueness of contemporary vegetarian cuisine
Project Scope
- Build and implement a social always-on campaign (6 months)
- Develop content and visual communication strategies
- Photograph food according to a themed concept
- Produce and optimize content for social media platforms
