About the brand
Aussie Beef & Lamb (ABL) is a global brand under Meat & Livestock Australia (MLA), the organization responsible for promoting Australian beef, lamb, and goat products worldwide. Backed by over 200 years of industry heritage, Australian red meat is trusted in more than 100 countries, recognized for its quality, safety, and consistency. The brand is built upon three core pillars: a natural and well-managed environment, strict quality assurance, and a diverse range of premium breeds.
Objectives
- Strengthen brand presence of Aussie Beef & Lamb across digital and social platforms
- Showcase product quality through authentic, visually appealing content
- Communicate key brand values, including safety, origin, and premium standards
- Engage target audiences through localized, food-centric storytelling
- Support ongoing brand awareness and consideration in the Vietnam market
Project Scope
- Plan and execute Social Always-On content strategy for Aussie Beef & Lamb
- Produce high-quality product photography and video content
- Develop visual concepts to highlight product freshness and versatility
- Collaborate closely with the client to ensure brand consistency across all assets
- Optimize content performance to maintain engagement and strengthen brand visibility
