About Project:
Aussie Beef & Lamb (ABL) is a brand of Meat and Livestock Australia, the agency responsible for marketing Australian Beef, Lamb, and Goat products globally. With 200 years of experience, Australian red meat is increasingly favored in over 100 countries thanks to three core principles: ideal living environment, absolute peace of mind, and diversity of breeds and quality.
In this project, M&M Communications partnered with and supported ABL in product filming and photography, as well as planning and executing the Social Always-on strategy to obtain the most authentic and appealing product images, while conveying the brand's message to the target audience.
