About Project:
Red Ruby Max Beer is a beer product by Masan Consumer, developed for consumers who enjoy rich, full-bodied beer flavors and distinct experiences. The brand targets a modern, premium image, suitable for the premium segment and those with sophisticated tastes.
In this project, M&M Communications was responsible for filming and producing an iTVC to introduce the product with the message "Rich aromatic beer, cheers to Max freshness." The workflow was implemented from image concept development and production organization to post-production completion. The iTVC focuses on conveying refreshing sensations, aroma, and rich beer flavor through modern, premium visual language, aiming to create a strong impression and evoke the desire to enjoy from the very first glance.
