About the Brand
Red Ruby Max Beer is a product of Masan Consumer, developed for customers who love a bold beer flavor and a distinct tasting experience. The brand aims for a premium, modern image that appeals to consumers with sophisticated tastes.
Objectives
- Build a premium and memorable product image
- Convey a sense of freshness and bold beer flavor
- Create a strong visual impression through the iTVC
- Evoke emotions and the desire to experience the product
- Increase brand appeal and recognition
Project Scope
- Develop ideas and visual concepts for the iTVC
- Organize the production and filming of the iTVC
- Build a visual language following a modern, premium direction
- Perform post-production and finalize the video
- Ensure consistency and quality of the brand's imagery
