About the brand
Rooster Beers is a craft beer brand designed with a strong connection to Vietnamese consumers created for locals, with its own brewing facility based in Vietnam. Rooster Beers seeks to collaborate with partners who can bring outstanding creativity and professionalism to further develop its Taproom system across the city.
Objectives
- Increase brand awareness for Rooster Beers within the craft beer market in Ho Chi Minh City
- Build a brand image that is approachable and aligned with local consumer preferences
- Drive customer traffic to experience the Taproom system firsthand
- Optimize communication performance across digital platforms through creative content and consistent visual identity
Project scope
- Develop an overall content strategy for communication channels
- Produce creative and engaging visuals for products and Taproom spaces
- Build a content system that supports promotion and enhances audience engagement
- Support and execute communication activities to drive foot traffic to Taprooms
