About the brand
MLifeOn was created as a modern lifestyle magazine platform that combines the creative perspectives of the younger generation with the spirit of preserving and promoting national cultural identity.
Beyond sharing stories about lifestyle, cuisine, and travel, MLifeOn also serves as a bridge between tradition and modernity, helping readers gain a deeper appreciation for the beauty of Vietnamese and global cultures.
Objectives
- Build a clear and consistent digital presence for MLifeOn
- Reflect the brand identity through a clean and intuitive website design
- Enhance user experience across content categories including culture, travel, food, and lifestyle
- Support effective delivery of diverse, multi-platform content
- Strengthen MLifeOn’s communication impact across digital channels
Project Scope
- Brand direction and content system research
- Logo design and development of a comprehensive brand identity system
- Design of communication materials and branded applications
- 2D and 3D mascot design and development
- Development of visual direction, art direction, and brand visual guidelines
- Video production and post-production for digital and social media platforms
- Development and execution of an always-on social media system to maintain a consistent brand presence
