About the brand
Vipep is a seasoning brand aimed at providing convenient cooking solutions for Vietnamese people, with the product line “Complete Pho Cooking Ingredients” helping to preserve the full traditional flavor while saving preparation time. Vipep wishes to collaborate with creative and professional entities to convey product values through visual, easy-to-apply content.
Objectives
- Increase brand awareness for Vipep within the Vietnamese seasoning market
- Communicate product value through clear, visual, and easy-to-apply recipe content
- Strengthen brand positioning as a convenient cooking solution for modern consumers
- Support product adoption by simplifying usage and enhancing accessibility
Project Scope
- Develop content direction and recipe-based storytelling for video series
- Scriptwriting aligned with product features and user-friendly cooking flows
- Execute full production including set design, filming, and editing
- Deliver engaging video content with clear instructions to support digital promotion
