About the brand
The Mini Showcase “Ky Bi Dao Nui Lua Ly Son” is an event co organized by M&M Communications and M&M Workshop, aiming to honor and spread the unique beauty of Ly Son. The showcase features striking images of the island’s people and nature, captured by the M&M team during their time working on the island.
Held at M&M Workshop from May 29, 2024 to June 22, 2024, the exhibition space goes beyond display, creating opportunities for connection and interaction between people and art. It offers fresh and colorful perspectives on the majestic and mysterious beauty of Ly Son, an island blessed with captivating natural landscapes.
Objectives
- Build a consistent brand identity that clearly reflects the characteristics of Ly Son community based tourism
- Communicate a close and authentic image while preserving the island’s raw beauty and local identity
- Enhance brand awareness and attract visitors, contributing to local promotion and economic development
Project Scope
- Research the local context, culture, and community tourism direction of Ly Son
- Develop creative concepts and design the brand identity including logo, color palette, and typography
- Apply the identity across communication materials and digital platforms
- Ensure consistency and long term applicability of the brand system
